Classified Ad

Classified ads are placed by individuals wishing to advertise goods and services available or needed. The ads, as their name implies, are grouped according to the product or service type. Classified advertisers are billed by the word or the line; and only small slots are present or given by the editor. As a result, classified ads are generally brief and descriptive.

To write an effective classified advertisement, remember these tips:

• Create a catchy title for your ad.

• Add a border around your ad for a professional appearance.

• Use short phrases instead of complete sentences. Ensure that the information in your ad is concise, relevant, and avoids unnecessary drama.

• Keep your sentences brief and grammatically simple to avoid unnecessary charges. Omit articles, prepositions, conjunctions, and other unnecessary words.

• Match the tone, mood, mode, and style of your ad with the title and subject matter.

• Use symbols and abbreviations as needed, but only use full stops for punctuation.

• Avoid including personal names in ads for security reasons, unless it is a Missing or Lost case.

• Always include contact information and write the designation of the authorised point of contact wherever necessary.

Ads are generally used to reach out to people, in hopes of increased social engagement and response. An entity places an ad to satisfy a particular need/want. All newspapers have a section for classified Ads.

Documents

English - Classified Ad - New.pdf

Sample Questions

1. You are shifting with family from Delhi to Mumbai due a change in your job and looking for an accommodation on rent near Juhu Beach. Draft an advertisement in 50 words for the classified column ‘Accommodation Wanted’. Invent necessary details.

   Accommodation Wanted

   Need Accommodation near Juhu Beach. 3BHK with car parking spot, electrical back-up generator, good ventilation, water supply and free Wi-Fi. Payment by cash, card or UPI; cost payable is negotiable. Family of 5. For details, contact 90XXXXXXXX

2. A multinational company requires a suitable candidate for the post of Store Supervisor for their newly opened showroom at Gurugram. Draft a suitable advertisement in 50 words for the classified column ‘Situation Vacant’ giving details of the requirements.

   Situation Vacant

   Require a Store Supervision for Gurugram showroom. Class 10 passed. 10+ years of experience in Car Sales. ₹6 LPA pay. Should have sold 500 cars in his last work-year. For details, send resume to General Manager, GM Motors by Feb XX, 20XX. Mobile 90XXXXXXXX

Use Cases

There are different uses for Classified Ads:-

1. Situation Vacant

   • Begin with words like wanted or required

   • Name of organisation, contact number, address, post box no. (Private Post Office Box no. to post résumé) , no of vacancies and qualifications required, experience, age group, etc

   • Male or female preference (like hospitals)

   • Working, Hours, Salary and Perks (like housing, salary and allowance)

   • Give contact number and email address

2. Situation wanted

   • Can begin with ‘wanted’

   • Personal details (like Age, Gender, professional experience, qualifications and other skills)

   • Preferences (Type of job / area / emoluments - salary and perks, etc)

   • Contact no. and email address.

3. Lost and Found

   • Description of the article; date, time and place of loss or find, whom and where to contact, reward for lost items.

   • Don’t include full description to avoid false claims.

4. Ad to place an ad here

   • Sometimes, when a newspaper is not getting enough ads, it might place an ad to attract people to use the newspaper to advertise themselves.

   • In this case, include the billing info and the contact number, and emails; point of contact (e.g. The Editor), etc

Other Situations

1. To-let / wanted

2. For sale: Vehicle or Property

3. Matrimonial: Wanted Bride or Groom

4. Educational Classes: Tuition Centres / Need of Tutors